Red Nose Day

Red Nose Day is to save little lives and support families impacted by the death of a baby or child. The first National Red Nose Day was held in 1988 – asking Australian to “get silly for a serious cause” — after a number of Sudden Infant Death associations and groups had been formed across Australia. Of approximately 300,000 births in 2018, there were 2,850 perinatal deaths in 2018, including 737 neonatal deaths (deaths within 28 days of birth) and 2,118 stillbirths. The rate of sudden unexpected death in infancy (SUDI), which includes sudden infant death and fatal sleeping accidents, has decreased by 85% from 1989 to 2018, largely because of risk reduction and education campaigns. For good advice on how to minimise risks go to the Red Nose website. The Day is to raise money for Sudden infant death syndrome (SIDS) by wearing red noses and acting silly.